市监总局点名�万粉丝网红“太原老葛”：曾直播销售熊胆粉�余产品，因涉嫌虚假宣传、价格欺诈累计被�万元

\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cp\u003e极目新闻记者曹雪娇\u003cbr/\u003e\u003c/p\u003e\u003cp\u003e11�日，国家市场监管总局召开直播电商监管专题新闻发布会，并发布典型案例。其中包括近期被查处的拥�多万粉丝的头部带货网红“太原老葛”涉嫌虚假宣传、价格欺诈系列案。\u003c/p\u003e\u003cp style=\"text-align: center\"\u003e\u003c!--IMG_0--\u003e\u003cspan class=\"img_desc\" style=\"color: #999999; display: block; font-size: 13px !important; line-height: 1.5; margin-top: 5px; text-align: left\" title=\"注意：此处为图说区域，编辑正文区域需将光标定位在正文区域\"\u003e发布会现场（图源：国家市场监督管理总局官网）\u003c/span\u003e\u003c/p\u003e\u003cp\u003e案情显示，经查，山西老葛商贸有限公司（以下简称当事人）通过某直播平台为合作方推广营销商品。2023𻂑月�𻂋月，当事人在直播营销超声胶原炮、细胞肌活冻龄因子液、淡水珍珠吊坠、\u003c!--SECURE_LINK_BEGIN_0--\u003e熊胆粉\u003c!--SECURE_LINK_END_0--\u003e�余种商品时，使用无法证明或者夸大的宣传用语、使用无法证明的价格与自己商品价格进行比较等手段诱导消费者交易，构成虚假宣传或价格欺诈的违法行为。\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp\u003e2025𻂌月�𻂐月，太原市市场监管局以及太原市小店区市场监管局依据相关法律法规，对当事人虚假宣传、价格欺诈系列案作出行政处罚，依法责令当事人停止违法行为，并处警告、累计罚�万元。\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp\u003e据了解，上述当事人所运营的短视频平台账号为“\u003c!--SECURE_LINK_BEGIN_1--\u003e太原老葛\u003c!--SECURE_LINK_END_1--\u003e”，此前该账号在短视频平台拥有�万粉丝，是头部网红主播。\u003c/p\u003e\u003cp\u003e针对此案，山西省市场监管局二级巡视员朱志东在发布会上进一步介绍，山西省市场监管局高度重视“太原老葛”网络消费舆情，第一时间对相关直播间开展跟踪监测，多次就案件研判、舆情处置等对属地市场监管部门开展工作指导。太原市市场监管局协同推进，迅速成立专案组，构建线索挖掘、调查取证、案件会商、处罚执行全流程协同执法机制。\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp\u003e与此同时，通过投诉举报、信息监测、上级转办等多渠道挖掘汇集线索，快速响应负面舆情、全面调阅涉案信息、科学研判违法行为，按照直播不同场次和时间分类梳理，高效有序推进案件查处。\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp\u003e此外，面对跨区域取证周期长、海量数据固证难等执法挑战，在市场监管总局跨区域指挥调度下，向全�家市场监管部门发送协查、移送函，20余次向直播电商平台调取涉案信息，深入分析交易数据，全面研判涉案资料，确保事实清楚、证据确凿、定性准确、裁量一致。\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cp\u003e（来源：极目新闻）\u003c/p\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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